Portugal Green Walks, Lda is in compliance with the EU General Data Protection Regulation of 2018.

We will keep all the personal details that you give us in connection with your holiday absolutely confidential and secure. We do not sell or pass on for marketing purposes any information you give to us. We may contact you through our newsletter with information about our latest news featuring our tours, however, you will be asked to opt-in to receive such communications. If you do not wish to receive any such information, please inform us or click on the unsubscribe button at the end of our email newsletters.

You have the choice to opt-out of or withdraw your consent to processing related to marketing communications. You may have a legal right not to receive such messages in certain circumstances, in which case, you will only receive marketing communications if you consent. You may exercise your choice via the links in our communications or by contacting us.

Personal Data We Collect

We may collect and process information that relates to identified or identifiable individuals (“Personal Data”). We collect and process the following categories of Personal Data (note, specific Personal Data elements listed in each category are only examples and may change):

Identity Data: Personal Data about you and your identity, such as your name, driver’s license or other ID number, and other Personal Data you may provide on registration or purchase forms.

Transaction Data: Personal Data we collect in connection with a transaction or purchase, such as a reservation you made, the price, your billing address, zip code, and other similar information.

Contact Data: Personal Data used to contact an individual, e.g. email address(es), physical address(es), phone number(s), or social media or communications platform usernames/handles, as well as a name or other salutation.

Financial Data: Personal Data relating to financial accounts or services, e.g. a credit card or other financial account number, and other relevant information you provide in connection with a financial transaction.

Device Data: Personal Data relating to your device, browser, or application e.g. IP addresses, MAC addresses, application ID/AdID/IDFA, identifiers from cookies, session navigation history, and similar browsing metadata, and other data generated through applications and browsers, including cookies and similar technologies.

Preferences Data: Personal Data relating to your preferences, interests, personal demographics (e.g. location of residence, age group, gender, etc.), your “likes,” and other information provided to us via social media services and advertising technologies, including any other categories of information (such as Transaction Data or Identity Data linked to such information).

Location Data: Personal Data relating to your precise location, such as information collected from your device’s GPS, or through your interactions with a Bluetooth location beacon, WiFi, or other localization product.

Special Category Data: Personal Data revealing genetic data, biometric data, health information (Note: this Personal Data may be subject to additional restrictions.)

Processing of Personal Data

Reservations, Bookings, and Purchases

Data: We process Transaction DataIdentity DataFinancial DataPreferences Data and certain Contact Data when you apply for or make a reservation or booking for activities or events. Note, some transactions are made directly through us, and others are processed by a third party on our behalf.

Uses: We use the Transaction DataIdentity Data, and Contact Data as necessary to complete and provide you with important information regarding your transaction (such as cancellations, emergency alerts, etc.) Financial Data is used only as necessary to process transactions that you request. Subject to Your Rights and Choices, we may process the Transaction DataIdentity Data, and Preferences Data to improve our services and to create a personalized user experience, in connection with marketing communications and behavioral advertising.

Note: For certain reservations and trips you may purchase, we may collect Special Category Data, such as health data, passport information, or other similar information. We collect this information as and when required by governmental authorities, travel agents, gate agents, and other similar parties. We process this only as necessary for legal compliance, as necessary to fulfill a contract/transaction you request, in connection with your vital interests, or in accordance with your consent. For example, we allow guests to provide health data on some trips so that we can better ensure your safety, or accommodate dietary restrictions.


What is a Cookie?

A cookie is a small text file containing a unique identification number that a website sends to your computer’s web browser. While you visit a particular website, a cookie may be used to track the activities of your browser as well as provide you with a consistent, more efficient experience.

How do we use cookies?

We may use cookies to measure website usage such as entry and exit points of visitors, how many people visit a certain section or page and details of searches performed and related information. We do not store any personal information in the cookie or use it for any other purpose.

Analytic Tools

We may use Google Analytics or similar tools or services to collect information about the performance and use of our website. Our analytics services may collect information such as how often users visit our website, what pages they visit when they do so, and what other sites they used prior to coming to our website. We use the information we get from Google Analytics and other providers to improve our website. Although Google Analytics places persistent cookies on your computer to identify how users arrived at a Site and the number of times they return, the cookies are not intended for use by anyone but Google to provide analytics to us. Google’s ability to use and share information collected by Google Analytics about your visits to the Sites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this Site by disabling cookies on your browser. To learn more about, or to opt-out of Google’s analytic and marketing services, visit Google Analytics Terms of Use, the Google Privacy Policy, or Google Analytics Opt-out.

Changes to this Privacy Policy

From time to time it may be necessary for Portugal Green Walks, Lda to amend or make revisions to this Privacy Policy, which amendments may also apply to your personal information collected under a previous version of this Policy. Portugal Green Walks, Lda reserve the right to change this Privacy Policy at any time and for any reason. If we make a change to the Policy, the revised version will be posted on our website.